Black Friday is coming! A stressful time for everybody working in retail. Don’t worry – we got your back – at least when it comes to posting on social media 😉 Grab our Black Friday Social Media Posts Inspiration – based on some best Black Friday Campaigns we found online.
P.S. Don’t forget our Black Friday sale – Postfity is going to be 50% off with the code ‘blackfriday19’ between 28/11 and 04/12!
Black Friday Social Media Posts Inspiration vol 1: TARGET BLACK FRIDAY 2-DAYS SALE
“This ad from Target’s 2010 Black Friday campaign starring Maria Bamford holds up well because it captures the spirit of the weekend while poking fun at it. Our hero spends her days training, counting down the days, making sure she’s got what it takes.
We all know someone who has this intense approach to shopping — and seeing it in a comical context highlights that Target’s sale is worth all the prep, subconsciously implying to viewers that there’s really something to get excited about here.
Make your own: Think about the shopper archetypes: which one connects with your ideal customer? Use it in your ad.”
Black Friday Social Media Posts Inspiration vol 2: KOHL’S BLACK FRIDAY
Before you click this video, there are two things we have to say to you: Sorry. And good luck getting that song out of your head.
Kohls’ 2011 ad played into a popular pop-culture phenomenon: Rebecca Black’s song “Friday.” Turns out, Black Friday fit the lyrics perfectly.
Make your own: While pop-culture jacking can be tricky, when done right it brings a certain level of fun and excitement to your ad that’s hard to get otherwise.
What’s going on (that your customers care about) that you can reference? A word of caution before you do, however: Just make sure the reference is on-brand.
Black Friday Social Media Posts Inspiration vol 3: AMAZON PRIME OLD FRIENDS
Black Friday is the time when most people are getting ready for Christmas, at least those who are willing to reduce expenses. Holiday seasons makes our hearts warm up and makes us more open-minded. Watch this video for some inspiration how to use emotions well in your marketing message.
Shout out for making an ad that can change someone’s opinion.
Black Friday Social Media Posts Inspiration vol 4: OLD NAVY FLIGHT NIGHT 50% OFF
First of all, everybody loves Amy Schumer! Celebrity endorsement always gets a higher engagement rate on social media. Another plus is that the star matches the product and company – it looks more natural this way. Good job old navy!
Black Friday Social Media Posts Inspiration vol 4: BUY OR DIE ALLOU.UA]
Not only videos are getting a lot of interest – here is a creation from Allou.ua showing products with nice eye-catchy animals that is going to eat for example a watch. Buy or die – black Friday sometimes looks more like sport. Seems logic to use this slogan.
Black Friday Social Media Posts Inspiration vol 5: IKEA BLACK FRIDAY
Black Friday Social Media Posts Inspiration vol 6: MACY’S SCREAMERS
Black Friday Social Media Posts Inspiration vol 7: LIGHT UP BLACK FRIDAY / WALMART
Creating a music video with all of the information about the upcoming Black Friday. Walmart made a great, catchy song and a video clip that you can’t stop watching. No matter what you’re going to do, the song is going to stick with you.
NOBULL made an ad with a special offer of black trainers available only on black Friday. A smart move for a smaller company that may not be able to afford a large discount!
Feeling inspired yet? Or maybe you have another favourite Black Friday ad? Let us know in the comments!