What is the best time to post on social media platforms is probably one of the most common questions you’re gonna ask yourself when starting out with social media marketing. We have teamed up with Stella Lincoln, SEO Analyst and Marketing Strategist of Academist Help, to discuss the best times to post on Instagram, Facebook, Twitter, LinkedIn and Youtube.
Best Times to Post on Instagram
Instagram, with nearly 1.1 billion users, is the hottest social medium ofr a range of lifestyle industries at the moment. Since Instagram has adopted stories and videos as one of their formats (one of the reasons why Snapchat is losing business) the popularity of the platform has soared even further.
What are the best times to post on Instagram?
Monday: 11 am to 2 pm
Tuesday: 11 am to 3 pm
Wednesday: 10 am to 4 pm
Thursday: 12 pm to 2 pm
Friday: 10 am to 2 pm
Saturday: 10 am to 11 pm
Sunday: 2 pm to 3 pm
The best time to post on Instagram is on Wednesday at 3 pm and on Friday at noon.
Best Times to Post on Facebook
According to Mark Zuckerberg, Facebook spends more on safety than Twitter’s entire revenue for the year. Facebook is an ever-expanding social medium, which keeps on multiplying, just like the human population. Facebook acquired different social media websites. Internationally there are 2.38 billion monthly active users as of March 2019.
More than one and a half billion people log in to Facebook daily. More than 60% of Facebook users are daily active users. Facebook has become a standard social medium, which represents the reputation of a business. Businesses without a Facebook page are seldom trusted internationally.
The following times are the best times to post on Facebook:
Monday: 12 am to 2 pm
Tuesday: 1 pm to 3 pm
Wednesday: 1 pm to 4 pm
Thursday: 11 am to 3 pm
Friday: 12 am to 4 pm
Saturday: 1 pm to 5 pm
Sunday: 12 pm to 1 pm
The best time to post on Facebook for maximum international viewing is on Wednesday and Friday between 1 pm to 4 pm.
Best Times to Post on Twitter
Twitter is the place where memes are born, the news is broken, and links are shared. Twitter is that place where ‘cloakroom banter’ between celebrities, US presidents and average folks like you and me happens. And best of all – it is public by default.
Twitter (check our our Twitter content strategy here) remains a hot social medium despite its fairly conservative format because it has the potential to go viral internationally. The way tweets are designed, Twitter has become the most frequented place to watch scandals and protests unfold.
The following are the best times to post on Twitter:
Monday: 12 pm to 1 pm
Tuesday: 12 pm to 1 pm
Wednesday: 12 pm to 3 pm
Thursday: 12 pm to 3 pm
Friday: 1 pm to 3 pm
Saturday: 1 am to 3 pm
Sunday: 2 pm to 3 pm
The best times to post on Twitter are from 12 pm to 1 pm during the weekdays. The worst times to post are on the weekends.
Best Times to Post on LinkedIn
LinkedIn is the only professional social medium on our list and the go-to place for prospective job seekers and employers. Multinational organizations use it to weed out incompetent, incapable, and unskilled candidates without having to conduct an interview.
The following are the best times to ensure maximum engagement on LinkedIn:
Monday: 12 pm to 1 pm
Tuesday: 10 am to 11 am
Wednesday: 10 am to 12 pm
Thursday: 10 am to 1 pm
Friday: 10 pm to 12 pm
Saturday: 4 pm to 5 pm
Sunday: 5 pm to 6 pm
The best times to post on LinkedIn is between 10 am to 12 pm from Tuesday to Thursday. At this time, both recruiters and applicants are most active.
Best Times to Post on Youtube
Three former employees of PayPal founded YouTube in 2005, only to see it explode into the second largest search engine on the internet as of 2019 – second only to Google. YouTube has more than one billion viewers or approximately one-third of the population on Earth. If you want to get more eyeballs to your business, make sure you complete your YouTube profile and post relevant content in video format there as well – this could be e.g. short summaries of your blog posts in the form of 3-4 minute ‘video nuggests’ you can also repurpose on Facebook (check our Facebook video marketing strategy here!) and other social media: simply go live on Facebook, and then download the video and upload it to YouTube.
The following are the best times to post on YouTube to achieve maximum viewership:
Monday: 12 pm to 4 pm
Tuesday: 12 pm to 4 pm
Wednesday: 12 pm to 4 pm
Thursday: 12 pm to 4 pm
Friday: 12 pm to 4 pm
Saturday: 9 am to 11 pm
Sunday: 9 pm to 11 pm
To achieve the highest level of engagement, consider posting on weekends from 9 am to 11 am.
How to automate your posting times with Postfity?
Now you know the best time to post on social media, let’s have a look at how you can automate the process of posting at the right time, regardless of the timezone – in Postfity.
Simply go to your account settings, choose the right timezone for your audience, and then scroll down to set the different publishing hours (timepoints) you’d like your posts to be added to when you press the ‘add to queue’ button:
Save the settings, and the posts you have been ‘adding to queue’ will be published automatically at your selected publishing hours, without you having to schedule anything!
About the Author: Stella Lincoln is the SEO Analyst and Marketing Strategist of Academist Help. She is a single mom and takes a keen interest in developing deliberately compassionate and humane relationships in an increasingly artificial and electronic modern world.