7 Content Curation Tools Every Marketer Needs - Postfity

7 Content Curation Tools Every Marketer Needs

A marketer’s job can be tough and full of responsibilities. Creating a sharing content can be a lot of work and if you’re trying to do everything by yourself if can end up being tiring and dysfunctional. This is exactly why many different tools have appeared in the online world, in order to help marketers out with their everyday tasks.

Content curation tools can really simplify the process of curating resources for a website or a social media channel. They can also play an important role in the success of a marketing campaign. Here are 7 of the best content curation tools online at the moment, which should definitely be used by marketers.

What exactly is content curation?

Content curation is actually quite different from content creation. While in the one you create fresh content from scratch, with content curation you have to go through various online sources on the web and create a list of the ones you find the most interesting and useful for your website and audience.

This can be a time-consuming and difficult process as you will have to take many factors into consideration. Not only will you have to be looking in the right places in order to find the right content for your target audience but you will also have to be prepared to properly share this content online through your company’s social media accounts or website.

Content curation tools can be very helpful for a number of reasons. First of all, they can help you find the most shared and relevant content to your website’s niche and help you get ideas on what you can talk about next if you are also creating content for your company. You will be able to find content which will act as relevant and trustworthy sources for any claims you might make on your own posts and you will also be able to have some good-quality content ready for sharing when you don’t have anything to produce yourself.

  1. Pocket

This great tool is not only an app but also an extension which you can add to your browser. It will allow you to save articles you come across and find interesting in order to read or come back to later in just one place. You will easily be able to locate your links and also organize them based on individual topics.

  1. Curata

Curata is a great online tool which can help you easily find customized and good-quality content which will not only follow your niche but will also be interesting for your target audience. In order to do this you will have to customize a profile of what you’re looking for in order for the engine to locate the appropriate content for your needs.

The only disadvantage that comes with this otherwise great tool is that it can be quite pricey, so it will probably not be suitable for smaller companies.

  1. PublishThis

Another effective tool, quite similar to Curata, PublishThis offers its users with a strong and effective search engine which will help you locate the exact kind of content you need for your company’s marketing needs.

Additionally, it offers you’re an online platform where you can organize and also share the content you gather with your target audience. You can request a demo version of this tool from the company’s website and see if it is worth the money for you or not.

  1. FlashEssay

Proofreading the content you upload it important. With curated content, you will have to make sure that everything you include as far as writing goes is free of mistakes and good enough to match the rest of the content you present your audience with. This tool will help you connect with professional proofreaders who will be able to help you out with this task in no time.

  1. Headslinger

This free online content curation tool is here to help you find news and articles from all over the world by various news sites and many blogs. You will easily be able to organize them in folders and as you do so, Headslinger will keep suggesting related posts for you to read and follow.

Even if you come across content which includes some text written in another language you can still include it in your content list as long as you find the right way to later explain it to your audience. A good idea is to go through IsAccurate and find a good translation service to work with, which will help you solve this problem and lot leave out any good-quality content because of the language barrier.

  1. GetGoodGrade

Finding a way to combine the information in all the texts you gather can be tough, especially if you don’t create content yourself. GetGoodGrade will bring you in contact with a professional content creator who will be able to shape the content you have gathered and make it so that it is easily accessible by your audience.

  1. Scoop.it

If you’re looking for a tool that will pretty much do all the searching and organizing for you, then this will probably be your holy grail. Scoop.it originally is a content creation tool which simply organized all the content it receives into the most relevant topics, which you can later use to find and share the most relevant content to your brand.

In summation

These easy-to-use and effective tools will be there to help you save some time and create good-quality content with the least amount of effort from your side. Working with professional tools and services will allow you to create content which will perform better since it will be perfectly fitted for your target audience’s needs.

The good thing is that there are many options to choose from, they can be budget-friendly if you need them and most importantly, they will not be difficult to use in case you are still new to this sector. Just keep an open mind and give the ones you are interested in a try in order to find the ones that work the best for you and your company.

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Bridgette Hernandes has a Master’s in Anthropology and is spends her free time creating useful content for RatedByStudents and TopWritersReview. She is planning to publish her own book in the nearest future. Bridgette finished her studies last year but is already a true expert when it comes to presenting a text in a creative and understandable manner. The posts she writes are always informative, based on a qualitative research but nevertheless pleasant to read.