The holiday season is approaching and Christmas will be upon us very soon. For marketers, it is time to yet again wear the cap of Santa on social media, so to speak. On Twitter, the right Christmas tweets can help with your brand awareness or sales.
In today’s article, we are looking at some of the best Christmas tweet ideas over the years. Hopefully, you pick up one or two and get inspired for the holiday season.
We have divided the tweet ideas into 7 categories as follows:
Discounts & Coupons
Lifestyle & Recipes
1. Discounts & Coupons
This is the best time to promote your discounts. Research has shown that 73% of consumers are more likely to buy from a small business during the Christmas season if they see a sale or special on Twitter.
Important tip: Include a special image of your product or deal to get more engagement. Avoid generic images or downloaded photos of products.
Consumers are very competitive. It is the reason why contests generate a lot of engagement, excitement and competition. Holiday contests are even better because they take place when consumers are ready to spend.
To increase sales in your online or local businesses, share some holiday-themed contests.
The best part about contests is that if you run them for a few days, you can generate tons of participants that will know more about your brand and probably become staunch customers in future.
For Ghost Gaming’s contest, the consumers had to complete some steps that only meant more engagement and brand awareness for their company.
Important tip: Ask people to retweet, follow or comment as part of the contest to create engagement and earn more impressions on your tweet. The higher the impressions and engagement, the more viral your tweet.
3. Social impact
The holiday season is the best time for your company to remember the less fortunate in society or important causes around the world to which you can contribute.
If your company has made such a commitment, the Christmas holiday season will be the best time to show your support for such causes.
The charities you choose to support need to suit your brand. For instance:
- A locally popular store can support a popular local charity
- A timber retail business can support environmental causes like tree planting
- A restaurant could send food to a children’s home
- Online cybersecurity software can support a cause against bullying or hacking
You can then request your followers to chip into the cause by retweeting, following the charity or donating some money.
Important tip: Be open about what you are contributing to the cause, very direct about what you would like your followers to do and why. Lastly, select a charity that fits with your business goals.
4. Gift ideas
During the Christmas season, many people are looking to gift their loved ones. They need inspiration. It means that many people are on the lookout for tweets with shopping ideas.
If you run an online store, you can do one better by categorising your gifting ideas to mum, dad, co-workers, girlfriend, boyfriend, husband and wife gifting ideas.
Important tip: If you are selling products, use your actual photos in the tweets to show your audience what exactly they get if they buy.
As a brand, it is good to know where your audience stands with some things. You can get very creative with polls by asking a variety of questions, focusing on world issues, asking about product features and preferences, etc.
Here is a poll idea that can also do great during Christmas:
For the holiday season, make your poll Christmas-related and run multiple polls over several weeks because the Christmas season is a long period.
Important tip: Your Twitter poll should be fun and creative. People won’t vote if they find it boring.
A lot of fun goes on during Christmas. Don’t be the brand that misses out. It is the time to let go of the seriousness of work and tweet like a brand that loves to play.
Here are some fun tweets by brands:
Everyone likes some entertainment. You will get more followers as a result. As seen in the tweet examples above, funny tweets relating to the brand with a hidden meaning can drive a lot of engagement during the Christmas season.
Important tip: Be funny. Not controversial. A controversial (but funny) tweet can go south very fast for your brand. Use an image or keep it simple with text.
7. Lifestyle & Recipes
Lifestyle decisions are made in plenty during Christmas. For instance, some people decide to eat out while others decide they want to make the best chicken they have made that year. It is important to know which lifestyle decisions are happening during the holiday season. Find a way to help your followers make better decisions.
For restaurants and food places as an example; aside from selling your best meals, this is also the best time to tweet some recipes and show your audience how to make one of their favourite foods in your restaurant.
Important tip: Check that your tweet helps customers solve a problem with their lifestyles. Include an image or short video. Direct users to your website for more detailed information.
The Christmas season is a holiday that luckily, can go very well for your company if you tweet the right things at the right time. Remember to use appropriate hashtags among other tips highlighted in this Twitter marketing guide.
Besides, you don’t want to be actively posting on Twitter while others enjoy their Christmas, so you plan and schedule your tweets to post automatically using Postfity. Try Postfity for free now!