There are many reasons why real-time marketing has many benefits. However, for a good brand communication, you need a plan of action. Not stereotyped, unshaken, more as an inspiration to create new content and the search for new ways to reach customers.
- You can be prepared
When you have a calendar, you can easily plan posts on the important events that will be interested in your community
- You can plan a series of messages
People like to collect. Also knowledge. That is why it is good to prepare posts that are part of a greater whole. For example, a series of recurring events in your company, advice on the topic, etc.
- You have more time to communicate
Because you already have a skeleton of your activities in social media, you can devote more time to communicate with your fans. Answer emails, tweets, view other pages
- Examine the effectiveness
Although the action in social media can be your hobby, does not change the fact that you want to be especially effective. Planning and saving the results of your efforts in one place will allow you to determine which information and posts draw the most customers and which are not effective.
- Draw conclusions
The fact that you think something was really well prepared doesn’t mean that your fans are of the same opinion. Draw conclusions from statistics and fan reaction to your content and adjust them to the needs and interests of your fans.