Sometimes you may have great material, select best images, raise a very interesting and original topic… but the post gets little to none engagement, while the previous post, linking to an old and outdated article is gaining more popularity.
Things like this can occur when you post content at random time of a day or in all of the social media channels at the same time. How to avoid such mistakes?
CoSchedule Blog made a brilliant analysis of data taken from 16 different studies, which can help You to schedule posts to gain the biggest audience possible.
with Postfity it’s easy to schedule different time of posting for each channel separately
Facebook is a massive platform, on which it’s very easy for your post to be unseen for the potential receiver in the feed of hundreds of other posts. That’s why it’s very important on this platform to understand how often and at what times people tend to use it and react to the stuff they see.
According to Social Bakers, main rule that needs to be remembered is to post less than twice a day and more than twice a week. Due to their research brands that don’t follow this rule either don’t make a bond with receiver due to lack of activity or irritate their audience with spam-like content.
Most popular brands on Facebook, on average posts only 1 thing a day
This rule doesn’t apply to media brands which use social media feeds to deliver the actual news. In this case, daily post count will always be dependable on the amount of important news from a specific sector.
With the information that it’s advisable to post only 10 things a week on Facebook, it’s crucial to choose only valuable and quality material – keeping in mind that it will probably be the only information from Your blog or Facebook page, that someone will see that day.
The best time to post on Facebook:
To have more personalized results – just check when your audience is online. Go to page management on Facebook, click on “Insight” menu and then select “Posts”. Clear graph showing at what time your fans reacts and see posts will be displayed.
It may seem that due to its short and expressive form of messages – people tweet just at the moment when they think of something or see something they wanna talk about.
Nothing more wrong! Twitter can be even trickier than Facebook to schedule post calendar. If you direct the message to other brandsand businesses – then it’s wiser to post during weekday working hours, but if Your main target is an individual – it’s better to post during the weekend.
Did you ever notice something strange – tweet posted at a perfect time gains strangely little engagement? Maybe it’s because of the same mistake that HubSpot blog author did.
Mentioning someone in the tweet usually is done like this:
@GordonRamsay What do You think of my breakfast?
It’s common to think that by this you will gain the attention of the mentioned person and your audience will see this as well. But it doesn’t work like that.
Starting a tweet with an “@” instead of a character will make it visible only by people who follow You and the person you mentioned
Always start tweets with a character
When posting something on the “professional” network, you need to understand who and when is using it.
LinkedIn connects business people in their business relations during business hours. It should be obvious that people don’t check their professional feed, with mostly co-workers and leaders of opinion, on Friday evening after a week of work.
What else should I know about timing?
There is one small tip, that can boost post coverage. When scheduling a post, always set the time of posting few (5-7) minutes before, or after the full hour – the time for new shifts, meetings, news in radio and other stiff events.
People tend to check socials just before or just after meetings, which can often prolong few minutes.
People always check social media in their last few minutes before works start – just before 8 or 9 AM, and they don’t do it in first few minutes after they start a shift.
News in TV or Radio usually lasts for 5-7 minutes, and after those people check what they hear or want to check if someone else also has an opinion about a certain subject.
When you have clever and original content, and connect it with scheduling posts at the optimal time, it’s nearly guaranteed to engage your audience like never before.
It is an understatement to declare that Facebook advertising is one of the most popular and preferred methods of paid advertising in the marketing industry. The truth is, Facebook has developed an unstoppable and incomparable platform for paid advertising that, through proper design, technique and copy writing, an ad can develop a tenfold return on investment. Sadly, according to a study, only 4% of small businesses are actually utilizing this feature. Continue reading
When it comes to driving sales, and leads, one of most effective tools that a website has is emails. The truth is, social media marketing, while quite popular in 2017, is not the best form of marketing. In fact, time and time again the experts always point back to establishing and growing a list of dedicated subscribers. Why? Email marketing is effective and it works. Once you are able to attract a subscriber, you already found an individual who is interested in what you will sell. With proper email marketing, an individual can begin making thousands of dollars with a mere list of 1,000 subscribers.
Did you ever think about your brand’s tone of voice? And have you wondered how it turns people to your brand?
What’s your voice?
Ok, you definitely use a variety of channels, including social media, to communicate with your audience. But have you ever thought about how consistent this communication is? What makes people remember your brand?
Or rather – would they feel they had contact with your brand?
How do you communicate?
Look at the recent posts on your social media channels. Is their message consistent? Is it a value that you want to convey to your customers as a brand? Is your message clear? Continue reading
Do you really have to use emoji in your brand’s communication? Emotions seem to be the clue in social media communication. Are they really necessary, when you represent your brand?
Short history of emoji
Emojis are based on the Japanese art of manga. Before emojis, there were emoticons to express person’s feelings or mood. They were created with punctuation marks, numbers or letters. They were different in Japan. Users from Japan popularized a style of horizontal emoticons – kaomoji, that can be understood without tilting one’s head to the left.
Emoticons popularity has grown with the popularity of social media. The breakthrough came when some devices have provided stylized pictures that do not use punctuation. The first emoji was created in Japan by Shigetaka Kurita in the late 90’s.
In January 2017, researchers at the University of Michigan analyzed over 427 million messages input via the Kika Emoji Keyboard and announced that the Face With Tears of Joy was the most popular emoji. The Heart and the Heart eyes emoji stood second and third respectively. The study also found that the French used the emoji associated with love the most. People in countries with high levels of individualism, like Australia, France and the Czech Republic, used more happy emojis, while this was not so for people in Mexico, Colombia, Chile, and Argentina, where people used more negative emojis in comparison to cultural hubs known for restraint and self-discipline, like Turkey, France, and Russia.
Emotions are not the only emoji
It is known that if a company notes you and responds to your post – that is nice. However, do you need to use emojis to arouse the reaction as a company?? No! It will be better for your business to incline reaction rather than suggesting one. Emoji may have, depending on the country, different meanings. For example, in Japan, crying emoji is telling that you’re sleeping. This is due to the iconography of the manga. Also, for some people, they are annoying. And those that enforce certain reaction, like a “gave us a smile, if…”.
Messages that are overloaded with emoji irritate customers
How do your fans use emoji
Emoji replace the quick response in social media communication. It is easier to respond to the message by clicking “Like”. Why? People are inherently lazy. If we have to choose between paths – difficult or easy, then choose the easy one. This is due to the functioning of our brain. Kahneman writes about this in his book “Thinking, fast and slow”. That’s why it’s easier to get emoji reactions than to get a comment. Emoji are on your side when it comes to calling of reactions in your audience. They can also give you feedback on what you call the reactions of your audience.Facebook, for example, since last year allows to react with emoji.
Reactions are now more valuable than likes
Respond to the others
You know that reactivity is important for the brand. Be more social in social media. Follow your favorites sites and accounts and gave them some reactions too.
So… to use or not to use emoji?
Use emoji as a spice.
They cannot be the main course in your social media communication, but they can make your posts more interesting to your audience.
You’ve got a responsive site and that is all you’ve done for your mobile clients? Well, it’s not enough. Mobile digital media time is now significantly higher at compared to desktop. This is not a temporary fashion. It’s a new way of life.
What does it mean to you? You need to change your way of thinking about text on more well… mobile!
There is no doubt that Slack is one of the hottest real-time messaging apps. Many of you probably use it at work every day. But did you know most people only use 20% of Slack’s capabilities? Here are 10 features that could improve your work.
Slack allows you to integrate messaging with other services and applications. For example, you can integrate your Slack with Twitter, to keep following your favorite accounts. Or you can integrate Google Hangouts, if you need video conferencing at your work (from December 2016 you can also use Slack Video Calls instead). All integration option are available here: slack.com/services
With Threads, you can branch off and have discussions around a particular message without having to skip to a different channel or direct messages. If you want to follow up part of any message you can kick off a detailed discussion on that particular topic by hovering over the message and clicking Start a thread. The right sidebar in Slack will open, and you can add your reply.
#3 QUICK SWITCHER
You can simply change one conversation/channel/group to the other just by using the quick switcher.To switch just press Ctrl+K or click the search button bellow Direct Messages.
This is a practical feature which allows you to share bits of code or text with your team.
It’s really easy to create. Click the “+ “button next to the Slack message box. Then create a snippet – enter a title, select the file type from the menu and upload your code or text. When you’re finished, click Create Snippet.
You can also share your Snippet outside the Slack, just select “Create external link” in the More actions menu.
Did you know, that the Slackbot can be your private full-time assistant? There are lots of things Slackbot can help you with. Here are some examples.
You can ask Slackbot to remind you about your tasks. Simply enter /remind into the text box. If you want to schedule a reminder for a specific time enter it into text box too (for example – in 5 minutes) or set a date using the MM/DD/YYYY format.
If your Team Admin has enabled automatic responses, you can add them to your Slackbot via Customize Your Team. You can add unique words or phrases that Slackbot will use to respond to your team members.There are plenty of work-related uses for this – add a custom response for your office Wi-Fi password, or use this feature to have some fun if you like to.
#6 ADVANCED SEARCH
You can find exactly what you need without wasting any time.
#7 /collapse & /expand COMMANDS
By using these commands you can simply collapse files and expand them when you need. It’s very useful, especially, when your co-workers send you too many videos or GIFs.
#8 /away COMMAND
You can toggle between statuses using the /away command. If you have to step away from your computer – make it clear for your coworkers and change your status for /away.
#9 HIGHLIGHT WORDS
To get notified when someone mentions phrase or word, adjust your settings to enable custom notifications. How can you set the highlighted words? Just select your name on the left corner, then click “Preferences” from the menu. Next, select “Notification settings” and scroll down to “Highlight Words”. In the text box you can add phrases and words which when mentioned will send you notification.
#10 /msg COMMAND
If you want to send quick private message to your coworker, no need to drop the current conversation. Use the following command to quickly open private message /msg @user [your message]. It takes much less time then open the Direct Message conversation.
How to do the intro video for your apps and/or projects, if you haven’t used any video editing tools before? We’ve tested top 4 online tools for creating videos – all of them are free, easy to use and effective.
Biteable calls himself “the world’s simplest video maker”. And there’s a reason for that: it allows you to really easily create the online video intro. You can choose a template and create your video intro in 4 easy steps.
Select scenes, colors, and music to your intro.
You could also start from scratch and create new video project by using available animations, footages, or your uploading pictures.
Pick a scene for your video
Without a doubt, Biteable is simplest world’s video maker!
Panzoid gives you great possibilities when it comes to customizing videos to your expectations.
However, navigation is not so simple and obvious and requires a dedication of time to find the features you need.
The big advantage is the choice of templates and the ability to adapt them to your needs. That customization also that includes customizing video soundtracks.You need to download the files to see the final results.
Due to the high potential to customize, like, for example, a camera animation, this program is perfect video maker.
Whichever tool you choose – you can rediscover the power of video on your social media channels. Your video intro may be your calling cards, allowing you to stand out from the crowd.
You have the social media accounts, of course. But do you wonder what are your goals in social media communication? What is the main reason that every day you are using it?
Here are some common goals most businesses aim for along with actual questions they should ask to achieve them.
Goal Nr 1 – to reach new customers
Before someone becomes a customer to your business, he must know about yours offer. Social media is an excellent channel to reach new potential customers. However, you need to determine how to reach them, as their interest to your offer. Will it be a paid advertising on social channels? Or you decide on content that will become viral? And if so – what you intend to take action to achieve its purpose?
Goal Nr 2 – to increase sales
It is (almost) always about increasing sales. If your goal is to increase sales, try to determine in more detail the steps that you need to take to achieve this goal. These specific questions will help you determine exactly what to do.
At what time do you want to increase sales?
Which will customers need to achieve the objective?
How do you get your customers to present them your offer?
What information would you like to send to potential customers?
3. Goal Nr 3 – encourage loyal customers to make purchases more frequently
What kind of inspiration to create content you need? If you are using Postfity.com – you have daily post ideas, which saves your time on research.
Save your time with Posfity post ideas
What is the budget you can spend on social media activities and how much time will it take?
What are their habits?
What makes them buy your product?
How do you present your offer?
How will you measure the effectiveness of their actions?
Whatever were your goals, remember about the calculation. A good solution for the management of communication in social media is having a tool that is multi-tasking. It will help to save your time spent at work and reduce the cost of investment. Post ideas, social media planner, multi-level analytics, allow you to check your effects. Yes, we have it all in Postfity.com. And many other useful features that you can test.
We hope that you will achieve everything you wish for in 2017.