goal achive

What’s your #1 marketing goal for 2017?

You have the social media accounts, of course. But do you wonder what are your goals in social media communication? What is the main reason that every day you are using it?

Here are some common goals most businesses aim for along with actual questions they should ask to achieve them.

Goal Nr 1 – to reach new customers

Before someone becomes a customer to your business, he must know about yours offer. Social media is an excellent channel to reach new potential customers. However, you need to determine how to reach them, as their interest to your offer. Will it be a paid advertising on social channels? Or you decide on content that will become viral? And if so – what you intend to take action to achieve its purpose?

 

Goal Nr 2 – to increase sales

It is (almost) always about increasing sales. If your goal is to increase sales, try to determine in more detail the steps that you need to take to achieve this goal. These specific questions will help you determine exactly what to do.

  • At what time do you want to increase sales?
  • Which will customers need to achieve the objective?
  • How do you get your customers to present them your offer?
  • What information would you like to send to potential customers?

 

3. Goal Nr 3 – encourage loyal customers to make purchases more frequently

  • What kind of inspiration to create content you need? If you are using Postfity.com – you have daily post ideas, which saves your time on research.
Posfity post ideas

Save your time with Posfity post ideas

  • What is the budget you can spend on social media activities and how much time will it take?
  • What are their habits?
  • What makes them buy your product?
  • How do you present your offer?
  • How will you measure the effectiveness of their actions?

Whatever were your goals, remember about the calculation. A good solution for the management of communication in social media is having a tool that is multi-tasking. It will help to save your time spent at work and reduce the cost of investment. Post ideas,  social media planner,  multi-level analytics, allow you to check your effects. Yes, we have it all in Postfity.com. And many other useful features that you can test.

We hope that you will achieve everything you wish for in 2017.

Social media calendar

5 reasons why you should plan a calendar of activities in social media

There are many reasons why real-time marketing has many benefits. However, for a good brand communication, you need a plan of action. Not stereotyped, unshaken, more as an inspiration to create new content and the search for new ways to reach customers.

  1. You can be prepared
    When you have a calendar, you can easily plan posts on the important events that will be interested in your community
  2. You can plan a series of messages
    People like to collect. Also knowledge. That is why it is good to prepare posts that are part of a greater whole. For example, a series of recurring events in your company, advice on the topic, etc.
  3. You have more time to communicate
    Because you already have a skeleton of your activities in social media, you can devote more time to communicate with your fans. Answer emails, tweets, view other pages
  4. Examine the effectiveness
    Although the action in social media can be your hobby, does not change the fact that you want to be especially effective. Planning and saving the results of your efforts in one place will allow you to determine which information and posts draw the most customers and which are not effective. 
  5. Draw conclusions
    The fact that you think something was really well prepared doesn’t mean that your fans are of the same opinion. Draw conclusions from statistics and fan reaction to your content and adjust them to the needs and interests of your fans.
Social media calendar

Lack of social media calendar tool? Postfity has one :)

 

Social media photo editor

Better social media photos with new image editor!

We introduce new, awesome way to edit photos and create new image compositions, all without leaving your browser!
Postfity has now built in image editor!:)

 

Photo editor features:

Ready to use cropping sizes, optimized for Facebook/Twitter and Instagram:
Facebook/Twitter/Instagram image sizes

 

15+ awesome filters to vivid your photos:
Social media photo editor

 

Powerfull text management with lots of fonts to choose from:
fonts management

 

Whole bunch of stickers, shapes and bubbles that will make your photos more engaging:
Image stickers

 

… free drawing, layer management and much more:)
Photo editor is available in all account types (free included) in new version of Postfity (https://beta.postfity.com)!

watermark posts

Add watermarks to your photos – automatically!

Watermarking is one of the best ways to protect and personalize your images. However, handling them manually on each picture you publish to Facebook or Twitter can be time consuming.

We are glad to announce that Postfity now has a feature allowing to automate the process of watermarking your images.

 

Here is quick tutorial, how to setup automatic watermarking in Postfity:

 

Open your settings page – https://panel.postfity.com/settings and follow these simple steps:

How to add watermarks - step by step

 

 

1. Scroll to “Watermark” section and activate it.

 

2 .Choose position – where you want your watermark to be placed.

 

 

3. Choose opacity – how transparent you want your watermark to be.

 

 

4. Upload your watermark file.

 

 

 

 

 

 

This way you can setup separate watermarks for each social account that you have connected to Postfity.

Watermarks are available for both Professional and Agency accounts.

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5 Tips for Brand Development on Instagram

1. Your client is your boss ;)
• Show your subscribers how much you value and lovethem. You can do it by liking and sharing their best pictures. Also let’s say once a month devote a post to one of your followers, who loves your product, leave positive comments and likes and most probable will agree to make a picture with your product and allow you to post it on your company Instagram page.
• Try to respond to all comments, which you can find on your Instagram page (negative & positive ones)
• Before publiching content, think of your clients and their lifestyle. Continue reading

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FB Lead Ad magic tool

In October FB started new ads type: FB Lead Ads. This instrument is a magic tool for all mobile users.

Lead advertisement is one of the ways to affect the users loyalty. It is a tremendous possiblity for marketers, who tend to receive the precise accurate data about mobile users: Fist name, Last name, e-mail adress, country. Too awersome to be true? Continue reading

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SM metrics and your business goals

One of the important moments is to define the metrics of your success in business. Each and every action can be forecasted based on the received statistics and analysis of your social media activity and results. Find the most important metric which are significant for you. Everything is individual and there is no specific formula for it, so just find those which are interesting for you and keep an eye on that from the first day you start your campaign.

Mostly companies Continue reading

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How to get more content shares on LinkedIn

You create a perfect content for your website and fan pages, click the share button and then you are waitin that the traffic on your web site will jump up dramatically, don’t you? ;) However the thing is that it stays the same, stable with no jumps up. Typically it is hard to make people share your content and leave comments.

If you have a blog, it has wider audience, however via LinkedIn you can reach professionals and leaders.

Here are the main tips you should keep in mind Continue reading

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Social media recruitment tips

Importance of HR-strategy is no longer a doubt for companies. Human capital defines the company’s success. However, the effectiveness of the existing strategy and the way it is executed is constant concern for many managers.

HR specialist know how hard it is to find the best candidate who fits the organization culture and the offered job position. One of the useful tools could be social media recruitment campaign. Continue reading