problem-449368_1920

SM metrics and your business goals

One of the important moments is to define the metrics of your success in business. Each and every action can be forecasted based on the received statistics and analysis of your social media activity and results. Find the most important metric which are significant for you. Everything is individual and there is no specific formula for it, so just find those which are interesting for you and keep an eye on that from the first day you start your campaign.

Mostly companies Continue reading

student-849825_1280

Social media recruitment tips

Importance of HR-strategy is no longer a doubt for companies. Human capital defines the company’s success. However, the effectiveness of the existing strategy and the way it is executed is constant concern for many managers.

HR specialist know how hard it is to find the best candidate who fits the organization culture and the offered job position. One of the useful tools could be social media recruitment campaign. Continue reading

write-593333_1280

Top 5 business social networks for professionals

Well, in this post we definitely will not discuss LinkedIn, but other social networks used to connect with other professionals like you. We prepared a list of most interesting on our opinion social networks for business and professionals. Those networks key feature is communication with people who can advise you on your career, help to find job, share professional experience, check resume and so on. Continue reading

photo-256888_1280

Top 10 sites with free photos for commercial use

Searching for the appropriate photos could be a disaster at the moment when it should fit your content and be available for a free commercial usage. You are definitely familiar with the fact that good graphics/ design/photos could create a needful first impression of your product or service, as a result this impression can influence on the user behavior.

It is critical to have a good database with nice and user friendly search engine.

Of course it is great if you are able to make good professional photos by your own and if you are a Photoshop guru, however if you are not and you are desperately searching for a free photos for commercial use which you can use in you articles/blog, so here you have a list. Continue reading

affirmations-441457_1280

Psychology in SM – 4 basic triggering tactics to remember

In each business first of all you need to understand the psychology of your customers, then it will be easier to find out how to attract them to your business offer. However you should not be a professional psychologist in order to understand the easy tips for grabbing more attention to your fun page and products, you will have to use triggers – special boosters for human’s sub-consciousness. In simple words trigger is an impulse which influences our brain, and therefore our behavior. You can use those triggers in order to remind your clients that your product is exactly what they are searching for. Continue reading

startup-593327_1280

Social Media Strategy for your startup

When you start doing your business you can’t just simply ignore social media. Keep it in your head like it’s a “mantra” for your startup. Social media is a low-cost approach for your startup to obtain and analyze information about your product directly from your customer
Also there are several logical reasons which may automatically come to your head, why your startup shpuld start with SM: Continue reading

linkedin-400850_1280

Easy tips for your hot LinkedIn promotion strategy

It is necessary to remember that LinkedIn is mainly oriented on the white-collar specialists, employers and job seekers, therefore when you are interested in promotion strategy for your web site via LinkedIn you need to keep in mind that that topic of your posts should be related to interest of this category of people.

First of all you need to Continue reading