It is an understatement to declare that Facebook advertising is one of the most popular and preferred methods of paid advertising in the marketing industry. The truth is, Facebook has developed an unstoppable and incomparable platform for paid advertising that, through proper design, technique and copy writing, an ad can develop a tenfold return on investment. Sadly, according to a study, only 4% of small businesses are actually utilizing this feature. Continue reading
When it comes to driving sales, and leads, one of most effective tools that a website has is emails. The truth is, social media marketing, while quite popular in 2017, is not the best form of marketing. In fact, time and time again the experts always point back to establishing and growing a list of dedicated subscribers. Why? Email marketing is effective and it works. Once you are able to attract a subscriber, you already found an individual who is interested in what you will sell. With proper email marketing, an individual can begin making thousands of dollars with a mere list of 1,000 subscribers.
Did you ever think about your brand’s tone of voice? And have you wondered how it turns people to your brand?
What’s your voice?
Ok, you definitely use a variety of channels, including social media, to communicate with your audience. But have you ever thought about how consistent this communication is? What makes people remember your brand?
Or rather – would they feel they had contact with your brand?
How do you communicate?
Look at the recent posts on your social media channels. Is their message consistent? Is it a value that you want to convey to your customers as a brand? Is your message clear? Continue reading
Do you really have to use emoji in your brand’s communication? Emotions seem to be the clue in social media communication. Are they really necessary, when you represent your brand?
Short history of emoji
Emojis are based on the Japanese art of manga. Before emojis, there were emoticons to express person’s feelings or mood. They were created with punctuation marks, numbers or letters. They were different in Japan. Users from Japan popularized a style of horizontal emoticons – kaomoji, that can be understood without tilting one’s head to the left.
Emoticons popularity has grown with the popularity of social media. The breakthrough came when some devices have provided stylized pictures that do not use punctuation. The first emoji was created in Japan by Shigetaka Kurita in the late 90’s.
In January 2017, researchers at the University of Michigan analyzed over 427 million messages input via the Kika Emoji Keyboard and announced that the Face With Tears of Joy was the most popular emoji. The Heart and the Heart eyes emoji stood second and third respectively. The study also found that the French used the emoji associated with love the most. People in countries with high levels of individualism, like Australia, France and the Czech Republic, used more happy emojis, while this was not so for people in Mexico, Colombia, Chile, and Argentina, where people used more negative emojis in comparison to cultural hubs known for restraint and self-discipline, like Turkey, France, and Russia.
Emotions are not the only emoji
It is known that if a company notes you and responds to your post – that is nice. However, do you need to use emojis to arouse the reaction as a company?? No! It will be better for your business to incline reaction rather than suggesting one. Emoji may have, depending on the country, different meanings. For example, in Japan, crying emoji is telling that you’re sleeping. This is due to the iconography of the manga. Also, for some people, they are annoying. And those that enforce certain reaction, like a “gave us a smile, if…”.
Messages that are overloaded with emoji irritate customers
How do your fans use emoji
Emoji replace the quick response in social media communication. It is easier to respond to the message by clicking “Like”. Why? People are inherently lazy. If we have to choose between paths – difficult or easy, then choose the easy one. This is due to the functioning of our brain. Kahneman writes about this in his book “Thinking, fast and slow”. That’s why it’s easier to get emoji reactions than to get a comment. Emoji are on your side when it comes to calling of reactions in your audience. They can also give you feedback on what you call the reactions of your audience.Facebook, for example, since last year allows to react with emoji.
Reactions are now more valuable than likes
Respond to the others
You know that reactivity is important for the brand. Be more social in social media. Follow your favorites sites and accounts and gave them some reactions too.
So… to use or not to use emoji?
Use emoji as a spice.
They cannot be the main course in your social media communication, but they can make your posts more interesting to your audience.
You’ve got a responsive site and that is all you’ve done for your mobile clients? Well, it’s not enough. Mobile digital media time is now significantly higher at compared to desktop. This is not a temporary fashion. It’s a new way of life.
What does it mean to you? You need to change your way of thinking about text on more well… mobile!
There is no doubt that Slack is one of the hottest real-time messaging apps. Many of you probably use it at work every day. But did you know most people only use 20% of Slack’s capabilities? Here are 10 features that could improve your work.
Slack allows you to integrate messaging with other services and applications. For example, you can integrate your Slack with Twitter, to keep following your favorite accounts. Or you can integrate Google Hangouts, if you need video conferencing at your work (from December 2016 you can also use Slack Video Calls instead). All integration option are available here: slack.com/services
With Threads, you can branch off and have discussions around a particular message without having to skip to a different channel or direct messages. If you want to follow up part of any message you can kick off a detailed discussion on that particular topic by hovering over the message and clicking Start a thread. The right sidebar in Slack will open, and you can add your reply.
#3 QUICK SWITCHER
You can simply change one conversation/channel/group to the other just by using the quick switcher.To switch just press Ctrl+K or click the search button bellow Direct Messages.
This is a practical feature which allows you to share bits of code or text with your team.
It’s really easy to create. Click the “+ “button next to the Slack message box. Then create a snippet – enter a title, select the file type from the menu and upload your code or text. When you’re finished, click Create Snippet.
You can also share your Snippet outside the Slack, just select “Create external link” in the More actions menu.
Did you know, that the Slackbot can be your private full-time assistant? There are lots of things Slackbot can help you with. Here are some examples.
You can ask Slackbot to remind you about your tasks. Simply enter /remind into the text box. If you want to schedule a reminder for a specific time enter it into text box too (for example – in 5 minutes) or set a date using the MM/DD/YYYY format.
If your Team Admin has enabled automatic responses, you can add them to your Slackbot via Customize Your Team. You can add unique words or phrases that Slackbot will use to respond to your team members.There are plenty of work-related uses for this – add a custom response for your office Wi-Fi password, or use this feature to have some fun if you like to.
#6 ADVANCED SEARCH
You can find exactly what you need without wasting any time.
#7 /collapse & /expand COMMANDS
By using these commands you can simply collapse files and expand them when you need. It’s very useful, especially, when your co-workers send you too many videos or GIFs.
#8 /away COMMAND
You can toggle between statuses using the /away command. If you have to step away from your computer – make it clear for your coworkers and change your status for /away.
#9 HIGHLIGHT WORDS
To get notified when someone mentions phrase or word, adjust your settings to enable custom notifications. How can you set the highlighted words? Just select your name on the left corner, then click “Preferences” from the menu. Next, select “Notification settings” and scroll down to “Highlight Words”. In the text box you can add phrases and words which when mentioned will send you notification.
#10 /msg COMMAND
If you want to send quick private message to your coworker, no need to drop the current conversation. Use the following command to quickly open private message /msg @user [your message]. It takes much less time then open the Direct Message conversation.
You have the social media accounts, of course. But do you wonder what are your goals in social media communication? What is the main reason that every day you are using it?
Here are some common goals most businesses aim for along with actual questions they should ask to achieve them.
Goal Nr 1 – to reach new customers
Before someone becomes a customer to your business, he must know about yours offer. Social media is an excellent channel to reach new potential customers. However, you need to determine how to reach them, as their interest to your offer. Will it be a paid advertising on social channels? Or you decide on content that will become viral? And if so – what you intend to take action to achieve its purpose?
Goal Nr 2 – to increase sales
It is (almost) always about increasing sales. If your goal is to increase sales, try to determine in more detail the steps that you need to take to achieve this goal. These specific questions will help you determine exactly what to do.
At what time do you want to increase sales?
Which will customers need to achieve the objective?
How do you get your customers to present them your offer?
What information would you like to send to potential customers?
3. Goal Nr 3 – encourage loyal customers to make purchases more frequently
What kind of inspiration to create content you need? If you are using Postfity.com – you have daily post ideas, which saves your time on research.
Save your time with Posfity post ideas
What is the budget you can spend on social media activities and how much time will it take?
What are their habits?
What makes them buy your product?
How do you present your offer?
How will you measure the effectiveness of their actions?
Whatever were your goals, remember about the calculation. A good solution for the management of communication in social media is having a tool that is multi-tasking. It will help to save your time spent at work and reduce the cost of investment. Post ideas, social media planner, multi-level analytics, allow you to check your effects. Yes, we have it all in Postfity.com. And many other useful features that you can test.
We hope that you will achieve everything you wish for in 2017.
There are many reasons why real-time marketing has many benefits. However, for a good brand communication, you need a plan of action. Not stereotyped, unshaken, more as an inspiration to create new content and the search for new ways to reach customers.
You can be prepared When you have a calendar, you can easily plan posts on the important events that will be interested in your community
You can plan a series of messages
People like to collect. Also knowledge. That is why it is good to prepare posts that are part of a greater whole. For example, a series of recurring events in your company, advice on the topic, etc.
You have more time to communicate
Because you already have a skeleton of your activities in social media, you can devote more time to communicate with your fans. Answer emails, tweets, view other pages
Examine the effectiveness
Although the action in social media can be your hobby, does not change the fact that you want to be especially effective. Planning and saving the results of your efforts in one place will allow you to determine which information and posts draw the most customers and which are not effective.
The fact that you think something was really well prepared doesn’t mean that your fans are of the same opinion. Draw conclusions from statistics and fan reaction to your content and adjust them to the needs and interests of your fans.
Lack of social media calendar tool? Postfity has one :)