Three Easy Steps to Developing a Successful Facebook Ad

Grow Your Subscribers (3)

It is an understatement to declare that Facebook advertising is one of the most popular and preferred methods of paid advertising in the marketing industry. The truth is, Facebook has developed an unstoppable and incomparable platform for paid advertising that, through proper design, technique and copy writing, an ad can develop a tenfold return on investment. Sadly, according to a study, only 4% of small businesses are actually utilizing this feature.
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The Top 10 Google Chrome Extensions for Productivity

Grow Your Subscribers (5)

It’s without question that the internet is constantly changing and getting more advanced by the minute. Now, getting organized or staying on-top of your to-do list can be extremely difficult if you are working in a highly intensive office. In other scenarios, maybe don’t have the tools to succeed or are aware of the thousands of productivity programs, applications or extensions that are created to help you.

With the recent innovation of web-based tools, the internet is becoming more like a cell-phone: with applications and extensions that are created to make your life easier. The reality is, today, we live in a world where there are dozens upon dozens of different means to increase productivity and knock down your to-do list.
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The Top 5 Ways to Grow Your Subscribers

 

 

Grow Your Subscribers (4)

When it comes to driving sales, and leads, one of most effective tools that a website has is emails. The truth is, social media marketing, while quite popular in 2017, is not the best form of marketing. In fact, time and time again the experts always point back to establishing and growing a list of dedicated subscribers. Why? Email marketing is effective and it works. Once you are able to attract a subscriber, you already found an individual who is interested in what you will sell. With proper email marketing, an individual can begin making thousands of dollars with a mere list of 1,000 subscribers.

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tone of voice

Tone of voice – your brand’s personality

Did you ever think about your brand’s tone of voice?  And have you wondered how it turns people to your brand?

What’s your voice?

Ok, you definitely use a variety of channels, including social media, to communicate with your audience. But have you ever thought about how consistent this communication is? What makes people remember your brand?

Or rather – would they feel they had contact with your brand?

How do you communicate?

Look at the recent posts on your social media channels. Is their message consistent? Is it a value that you want to convey to your customers as a brand? Is your message clear? Continue reading

emoji

Do you need to use emoji?

Do you really have to use emoji in your brand’s communication? Emotions seem to be the clue in social media communication. Are they really necessary, when you represent your brand?

Short history of emoji

Emojis are based on the Japanese art of manga. Before emojis, there were emoticons to express person’s feelings or mood. They were created with punctuation marks, numbers or letters. They were different in Japan. Users from Japan popularized a style of horizontal emoticons – kaomoji, that can be understood without tilting one’s head to the left.

Emoticons popularity has grown with the popularity of social media. The breakthrough came when some devices have provided stylized pictures that do not use punctuation. The first emoji was created in Japan by Shigetaka Kurita in the late 90’s.

Emoji: research

In January 2017, researchers at the University of Michigan analyzed over 427 million messages input via the Kika Emoji Keyboard and announced that the Face With Tears of Joy was the most popular emoji. The Heart and the Heart eyes emoji stood second and third respectively. The study also found that the French used the emoji associated with love the most. People in countries with high levels of individualism, like Australia, France and the Czech Republic, used more happy emojis, while this was not so for people in Mexico, Colombia, Chile, and Argentina, where people used more negative emojis in comparison to cultural hubs known for restraint and self-discipline, like Turkey, France, and Russia.[1]

Emotions are not the only emoji

It is known that if a company notes you and responds to your post – that is nice. However, do you need to use emojis to arouse the reaction as a company?? No! It will be better for your business to incline reaction rather than suggesting one.  Emoji may have, depending on the country, different meanings. For example, in Japan, crying emoji is telling that you’re sleeping. This is due to the iconography of the manga. Also, for some people, they are annoying. And those that enforce certain reaction, like a “gave us a smile, if…”.

Messages that are overloaded with emoticons irritate customers

Messages that are overloaded with emoji irritate customers

 

How do your fans use emoji

Emoji replace the quick response in social media communication. It is easier to respond to the message by clicking “Like”. Why? People are inherently lazy. If we have to choose between paths – difficult or easy, then choose the easy one. This is due to the functioning of our brain. Kahneman writes about this in his book “Thinking, fast and slow”. That’s why it’s easier to get emoji reactions than to get a comment. Emoji are on your side when it comes to calling of reactions in your audience. They can also give you feedback on what you call the reactions of your audience.Facebook, for example, since last year allows to react with emoji.

Reactions are now more valuable than likes

Reactions are now more valuable than likes

Respond to the others

You know that reactivity is important for the brand. Be more social in social media. Follow your favorites sites and accounts and gave them some reactions too.

So… to use or not to use emoji?

Use emoji as a spice.

Use emoji as a spice.

They cannot be the main course in your social media communication, but they can make your posts more interesting to your audience.

You can use all emoji with Postfity post editor

You can use all emoji with Postfity post editor

mobile photo

# 4 Tips How To Write For Mobile Users

You’ve got a responsive site and that is all you’ve done for your mobile clients? Well, it’s not enough. Mobile digital media time is now significantly higher at compared to desktop. This is not a temporary fashion. It’s a new way of life.

What does it mean to you? You need to change your way of thinking about text on more well…  mobile!


how to write for mobile users

slack

Top 10 Slack features that could improve your work

There is no doubt that Slack is one of the hottest real-time messaging apps.  Many of you probably use it at work every day.  But did you know most people only use 20% of Slack’s capabilities? Here are 10 features that could improve your work.

 

#1 INTEGRATION

Slack - top apps

Slack allows you to integrate messaging with other services and applications. For example, you can integrate your Slack with Twitter, to keep following your favorite accounts. Or you can integrate Google Hangouts, if you need video conferencing at your work (from December 2016  you can also use  Slack Video Calls instead). All integration option are available here: slack.com/services

#2 THREADED MESSAGING

Slack Threads

With Threads, you can branch off and have discussions around a particular message without having to skip to a different channel or direct messages. If you want to follow up part of any message you can kick off a detailed discussion on that particular topic by hovering over the message and clicking Start a thread. The right sidebar in Slack will open, and you can add your reply.

Create snippet

#3 QUICK SWITCHER

Quick switcher

You can simply change one conversation/channel/group to the other just by using the quick switcher.To switch just press Ctrl+K or click the search button bellow  Direct Messages.

Quick switcher button

#4 SNIPPET

Snippet post

This is a practical feature which allows you to share bits of code or text with your team.

It’s really easy to create. Click the “+ button next to the Slack message box. Then create a snippet – enter a title, select the file type from the menu and upload your code or text. When you’re finished, click Create Snippet.

You can also share your Snippet outside the Slack, just select “Create external link” in the More actions menu.

External link

#5 SLACKBOT

Did you know, that the Slackbot can be your private full-time assistant? There are lots of things Slackbot can help you with. Here are some examples.

You can ask Slackbot to remind you about your tasks. Simply enter /remind into the text box. If you want to schedule a reminder for a specific time enter it into text box too (for example –  in 5 minutes) or set a date using the MM/DD/YYYY format.

slackbot reminder

If your Team Admin has enabled automatic responses, you can add them to your Slackbot via  Customize Your Team. You can add unique words or phrases that  Slackbot will use to respond to your team members.There are plenty of work-related uses for this – add a custom response for your office Wi-Fi password, or use this feature to have some fun if you like to.

#6 ADVANCED SEARCH

You can find exactly what you need without wasting any time.

Search Slack for

#7 /collapse & /expand COMMANDS

By using these commands you can simply collapse files and expand them when you need. It’s very useful, especially, when your co-workers send you too many videos or GIFs.

collapse slack

#8 /away COMMAND

You can toggle between statuses using the /away command. If you have to step away from your computer – make it clear for your coworkers and change your status for /away.

away slack

#9 HIGHLIGHT WORDS

To get notified when someone mentions phrase or word, adjust your settings to enable custom notifications. How can you set the highlighted words? Just select your name on the left corner, then click “Preferences” from the menu. Next, select “Notification settings” and scroll down to “Highlight Words”. Highlight Words SlackIn the text box you can add phrases and words which when mentioned will send you notification.

Highlight Words Slack

#10 /msg COMMAND

If you want to send quick private message to your coworker, no need to drop the current conversation. Use the following command to quickly open private message /msg @user [your message]. It takes much less time then open the Direct Message conversation.

 

video intro tools

Top 4 tools for creating video intros online

How to do the intro video for your apps and/or projects, if you haven’t used any video editing tools before? We’ve tested top 4 online tools for creating videos – all of them are free, easy to use and effective.

 

1.Renderforest

renderforest_logo

The application has a large selection of videos templates.

randerforest creator

Easy navigation allows for creating intros in 4 quick steps.

The downside is the lack of sample music for upload and in the free version – watermark Renderforest.

video intro

After few minutes your video intro is ready to publish

A big plus is an ability to embed a company logo. The application is simple, nice and easy to use.

2. Biteable

biteable logo

 

Biteable calls himself “the world’s simplest video maker”. And there’s a reason for that:  it allows you to really easily create the online video intro. You can choose a template and create your video intro in 4 easy steps.

Biteable creator

Select scenes, colors, and music to your intro.

You could also start from scratch and create new video project by using available animations, footages, or your uploading pictures.

Pick a scene for your video

Pick a scene for your video

Without a doubt, Biteable is simplest world’s video maker!

  3. Vipid

Vipid_Logo

 

 

Vipid has an easy navigation and large selection of themed templates.

 

Vipid creator

Vipid creator

The disadvantage is the inability to see the finished video  – only the individual slides of your intro.

Vipid preview

Vipid preview

However, being easy to use and having a large selection of templates relating to the popular cinematic intros are the undoubted advantages of this app.

vipid's templates

Cinematic intros templates

4. Panzoid

panzoid logo

Panzoid gives you great possibilities when it comes to customizing videos to your expectations.

However, navigation is not so simple and obvious and requires a dedication of time to find the features you need.

 

Panzoid creator

Panzoid creator

The big advantage is the choice of templates and the ability to adapt them to your needs. That customization also that includes customizing video soundtracks.You need to download the files to see the final results.

Camera animation

Camera animation

Due to the high potential to customize, like, for example,  a camera animation,  this program is perfect video maker.

Whichever tool you choose – you can rediscover the power of video on your social media channels. Your video intro may be your calling cards, allowing you to stand out from the crowd.