The traditional ways of advertising are considered a thing of the past. Reason being, with the innovations of various social media platforms, who needs to run paper advertisements anymore? The one social media platform that has completely revolutionized the way that businesses can generate leads and sales is Facebook. With nearly 2 billion active users Facebook alone – it’s much easier for businesses to connect with their audience and drive sales. With that being said, here are 7 Facebook Marketing Tips to Generate More Leads Today!
Create a Contest
If you are planning on using Facebook to generate more leads, one of the best marketing tips is to create a contest, sweepstakes or giveaway. The reality is, everyone likes free stuff. The goal of a contest is for you to connect with your audience-base and secure a lot of emails in exchange for a free product giveaway.
Now, how does this benefit you? Well, you effectively used the best marketing platform for hosting a contest, generated thousands of emails – guess what? You can use these emails to create custom emails dedicated to driving more and more leads! On top of this all, this will help drive more traffic to your Facebook Page or Group, driving the likes up and the talking about number up.
For more information on how to run and create your own Facebook Contest, click here for more information!
Call to Action Images
Many businesses underestimate the power of call to actions. If you are not telling your audience exactly what to do, you can expect them to ignore whatever you are attempting to advertise. With that being said, it’s time for businesses to be creative and use every inch of space Facebook provides.
One of the best Facebook marketing tips to generate more leads is to incorporate more call to actions on your images, more specifically, your cover banner. Now, you might be wondering, how can you incorporate a call to action on an image? Well, check out this sample:
This is just the beginning of a brand marketing tactic. After starting with your cover image, you produce featured images that have unique call to actions that may catch the attention of your specific audience.
Newsletter Signup Forms
No matter the type of business you are, you probably are sending out weekly or monthly newsletters. If you are not yet – this is one of the best ways to stay connected with your audience and driving sales. With Facebook, businesses can connect their email list managers with their page or group. In other words, you can customize a tab on your Facebook page or group where, if an individual provides their email, it will register on your email list through the host.
Now depending upon your email list manager, there are different ways to connect your list with your Facebook. Take the time to see what your list manager suggest as major managers like Constant Contact and Mailchimp have a very easy integration system.
Quality Content Posts
This will forever be one of the best marketing tips for any business seeking to use Facebook to generate leads. While yes, contests will help drive leads and so will call to actions, without high-quality content posts that are intriguing to your audience, you might as well just throw the flag in. There is a reason why many businesses will hire social media managers to develop daily quality posts for their audience; it’s that important!
The idea of “Content is King” remains true for Facebook marketing as well. You see, when it comes to your Facebook page, according to a recent study on Social Samosa, only 1% of the people that like your page will visit your page. Today, in order to keep in touch with your audience, you need to publish content that will catch their attention on their news feed.
For more on that case study, please check it out here!
If you want to learn more about creating quality content posts, watch this YouTube video
As you will learn if you watch the YouTube video above, one of the most important aspects of creating quality content posts on Facebook is interaction with your audience. Now, with this marketing tip, we are not talking strictly about quality content posts. We are talking about taking the time to directly engage with your audience aside from posting new content. This could mean posting questions for your audience members to answer, doing shout-outs, or “going live”.
Through connecting with your audience on a deeper level, you build a connection and trust with each individual. For example, through utilizing Facebook Live, you can communicate directly with your audience and answer any of their questions, live! Why do you think so many businesses are going live every day? It WORKS and DRIVES LEADS, period!
Define Your Audience Base
One of the biggest mistakes that businesses make when using Facebook to market a product or their company is improper audience development. In other words, they have no idea who their audience really is. With that being said, it’s important to properly develop and define who your real audience base is in order to begin generating authentic leads. You might be wondering, great well if I don’t know who my audience is, how can I create one?
Well, we have written an extensive post all about how to develop an audience. If you have not taken the time or seen this article, read our guide on How to Develop a Successful Facebook Audience in 4 Steps!
The last Facebook Marketing Tip that we have for you today is all about remarketing. Sadly, many businesses are missing this wonderful opportunity. This is all about utilizing Facebook Advertisements to market to your current targeted list of customers, hence remarketing. The purpose of this tactic is to purely increase leads with proven leads. It makes sense once you think about it! If you have already driven individuals to your Facebook Page or website to buy a product, shouldn’t you market to them or like-minded people?
Marketing On Facebook
Marketing on Facebook can be challenging and extremely costly if you are not aware of the different means to market. Today, you learned 7 DIFFERENT proven marketing tips that can help generate more leads for your business today. The goal is to incorporate a couple of these ideas and test them with your current audience.
If you find yourself too busy to post or that it takes too long, consider trying Postfity, which can save you a ton of time. Postfity is the best and number one posting manager across various social media platforms providing businesses with access to scheduling, engaging with audience members, and so much more. For more information, sign up here!